Made to measure. Made simple.

The Natural Curtain Company makes great made-to-measure curtains and Roman blinds. We were asked to design the original brand and initial user experience for their bespoke ordering process.

The client...
was looking to develop a modern brand for made-to-measure curtains that would stand for a simple, friendly ordering process combined with a hand picked selection of outstanding quality, natural fabrics.
They also needed a website design for the initial e-commerce site.

We delivered...

  • A fresh brand identity, reflecting the best values of British craftsmanship, style and quality.
  • A clean, attractive website design that -crucially for their business- for the first time made the ordering process for bespoke curtains simple and enjoyable.
  • A variety of marketing materials such as flyers, ads, illustrated measuring guidelines etc. 

The result...
a highly successful start for the brand, with a streamlined online ordering process. The Natural Curtain Company has grown massively and is now offering a whole range of made-to-measure soft furnishings. By now the website has undergone several changes by other agencies, building on the initial design and user experience.